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ABOUT US
Artistry Alive is dedicated to awakening, healing, and transforming communities through emotionally resonant and consciously curated creative works.
Our flagship stage production, Re-Mission Evolved, launches this journey and lays the foundation for a greater legacy: The Artistry Village — a ground-breaking, world-class educational and creative campus based in the Overberg District.
CREATIVE
PRODUCTIONS
Transformative narratives that heal and inspire
IMPACT
PARTNERSHIP
Investment in meaningful, lasting change
CONSCIOUS
CULTURE
Driven by soul and shared strength
SUSTAINABLE
VISION
Rooted in ethics, growth, and spiritual alignment
OUR PURPOSE
A Stage for the Soul.
A Mission for Humanity.
At Artistry Alive, we exist to awaken the soul of humanity through storytelling that heals, empowers, and transforms. Every project we bring to life is a mirror, a medicine, and a catalyst for conscious evolution.
We’re not here to simply entertain—we’re here to create spaces where purpose meets performance, and where audiences are invited into deep emotional resonance and remembrance.
OUR VISION
To become a global sanctuary for conscious creativity, where emotionally resonant and visually striking narratives ignite personal and collective remembrance.
OUR MISSION
To produce soulful, visionary works that fuse emotional depth with creative brilliance—elevating consciousness, inspiring creators, and shifting culture. Through immersive productions, collaborative labs, story-first experiences, and transformative education, we empower audiences and artists to remember who they are and why they create.
OUR OFFERING
At Artistry Alive, we don’t just develop talent — we activate ecosystems. Our service model is designed to unlock value for creatives, industry collaborators, sponsors, and communities alike. From real-world immersion to talent curation, innovation incubation to equity-driven access, each offering plays a role in building a more inclusive, future-forward creative economy. Whether you're a brand, production company, NGO, or visionary individual, our work invites you into a living system of artistry, purpose, and possibility — designed to evolve the industry from within.
1. Real-World Industry Access & Internships
At the core of Artistry Alive is a commitment to experiential learning, where talent isn’t just trained but immersed. We embed emerging creatives directly into the action, giving them access to real industry environments from day one.
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Provide hands-on experience for emerging artists in production management, sound, lighting, creative direction, digital content creation, stage performance, and technical support, etc.
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Involve talent directly in flagship productions like Re-Mission Evolved and future live, film, or digital formats.
This hands-on, high-impact exposure not only accelerates artistic growth but also cultivates future-ready professionals who understand both the craft and the context of the industry they’re stepping into.
2. Talent Curation & Sponsorship Programme
To meet the industry’s evolving demands, we don’t wait for talent to surface, we seek it, shape it, and open doors. Our curation and sponsorship model bridges untapped potential with powerful opportunity.
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Identify high-potential individuals from across South Africa (and beyond) through auditions, applications, or nominations.
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Offer companies the chance to:
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Sponsor a talent’s journey through training and project access.
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Recruit top-tier candidates at a fee.
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Adopt or incubate innovation-led business ideas from young creatives
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3. Innovation Incubator & Creative Think Tank
The future of entertainment lies at the intersection of creativity, culture, and technology. Our incubator acts as a catalytic space for breakthrough ideas and boundary-pushing collaborations.
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Partner with media, tech, and entertainment companies to explore cross-industry creative innovation, led by bold, fresh minds.
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Launch experimental initiatives, mini-productions, or social campaigns in collaboration with the broader Exchange Centre ecosystem.
Through this think tank, Artistry Alive becomes more than a development platform, it becomes a generator of new narratives, formats, and movements that can ripple across industries.
4. Equity-Focused Funding Model
Creativity should not be a closed circle, it should reach, uplift, and inspire. That’s why we’ve built a funding model that brings the creative outputs of Artistry Alive into underserved communities, not just out of them.
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A portion of all proceeds from partnerships, productions, recruitment fees, and sponsorships goes into a Creativity Exposure Fund to showcase our talent to broader communities.
OUR STORY
BORN FROM SOUL. BUILT FOR IMPACT.
Artistry Alive was founded on the belief that art, when created with intention, becomes a force for healing, transformation, and evolution.
In a world overwhelmed by noise, we are building something timeless, a sanctuary for emotionally intelligent, soul-aligned storytelling that dares to go deeper.
Our first production, Re-Mission Evolved, is the embodiment of this vision. It is not just a show, it’s the beginning of a movement that will ripple across borders, industries, and hearts.
This journey doesn’t end on stage. We are laying the foundations for The Artistry Village, a visionary, purpose-built creative sanctuary where artists, educators, and audiences can gather to learn, create, heal, and evolve. A permanent home for soulful expression and cultural renewal.
This is just the beginning. Artistry Alive is here to breathe new life into the world through art that matters.
Our Creative Launchpad:
Artistry Campus at 44 Main
At the heart of Artistry Alive’s vision is a living, breathing creative campus — a space where talent, purpose, and possibility collide.
Located in the vibrant inner city of Johannesburg, the Artistry Campus at 44 Main is more than a physical address — it's a flagship hub for discovery, development, and disruption in the arts. Here, we bring our full offering to life: immersive industry experiences, curated talent journeys, innovation incubation, and a shared stage for the voices of tomorrow.
This new creative precinct has been made possible through the visionary support of the Anglo American Foundation and Prime Media Cares — two partners who believe in unleashing potential where it’s needed most. Together, we are building a beacon for youth opportunity, community upliftment, and future-facing storytelling.
The Artistry Campus is:
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A real-world training ground where emerging artists step into professional-grade productions, from live theatre to digital content.
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A creative playground where ideas are incubated, campaigns are launched, and next-generation formats are born.
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A platform for equity — channelling funds, exposure, and opportunities back into underserved communities through our Creativity Exposure Fund.
This is where passion meets purpose. Where art meets industry. And where tomorrow’s icons are made, not found.
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ACTIVATING SOON
Re-Mission Evolved is the debut stage production by Artistry Alive — an immersive theatrical experience that explores the intersection of humanity, technology, and memory.
This boundary-breaking production merges cyberpunk futurism with soulful, spiritually-charged narrative experiences.
Visually striking and emotionally powerful, this visionary work invites audiences to rediscover purpose, identity, and the soul’s voice in a world dominated by artificial constructs.
Through the lens of a human-cyborg and an AI character in existential dialogue, the production unpacks identity, awakening, grief, evolution, and divine remembrance. It invites audiences into a reflective and immersive experience that redefines live performance as a conscious activation.
Set to premiere in April 2026, Re-Mission Evolved is more than a performance—it’s a call to remember who we are and why we create.
THE ARTISTRY VILLAGE
The Artistry Village is a transformative development project — a 11,5-hectare creative, educational, and economic precinct that aims to become the beating heart of arts, culture, and human potential in the Overberg District.
Building a Future Through Art, Access, and Opportunity
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Built around the belief that creativity heals, educates, and transforms, The Artistry Village will:
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Provide access to world-class creative education from pre-primary through tertiary levels
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Anchor a permanent industry hub for film, performance, music, and multimedia production
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Serve as a sustainable model of local economic development, employment, and upskilling
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Uplift surrounding communities through integration, collaboration, and inclusion
Key Components Include.
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Theatre Precinct: A World-Class Performing Arts Theatre, Music School, Canteen/Chef School, Offices, and Production Facilities
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Educational Precinct: Private Academic and Technical Schools (Gr.1–12), Financial Academy, Preschool and Aftercare, Infirmary
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Agri Precinct: Agricultural Tunnels, Food Markets, Recycling Centre, Equestrian Arenas
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Wellness & Biodiversity Zones: Gymnasium, Green Spaces, Biodiversity Trails, Fynbos Zones, and Outdoor Experience Parks
Project Overview & Development Timeline
Proposed Location
Overstrand (Zoned: Agricultural Zone 1)
The site is currently under various impact studies including environmental impact, traffic and others to ensure viability and impact of the project on the area, the community and the environment. We are 4 months into a 18 month process.
1. Environmental impact study: 1-18 months
2. Traffic impact study
3. Review by following depts:
• Operations Dept
• Engineering Services
• Building Dept
• Fire Disaster Dept
Once all of the above is done, and feedback received, the Property Administration Dept will submit their recommendation to Overstrand Municipality. Artistry Alive NPC then have to meet with Overstrand Councilors & Mayor for presentation and Q&A.
Last step is to meet with the Municipal Manager.
R3.3 Billion
ESTIMATED DEVELOPMENT BUDGET
2027
PROJECT START TARGET
47,300 m²
GROSS CONSTRUCTION AREA
18-Month
PLANNING
5 Year
PHASED CONSTRUCTION
45 Years
PROPOSED LEASE TERM
THE MOVEMENT
Creating With Soul. Building With Intention.
At the heart of Artistry Alive is a culture of conscious creation. We build from the inside out—with intention, excellence, and a deep reverence for the emotional and spiritual dimensions of art.
We are not a typical arts organization. We are a sanctuary for souls. A launchpad for legacy. A movement of artists, investors, and dreamers reclaiming the true power of storytelling.
CULTURE STATEMENT
We create with intention. We build with excellence.
We express with soul.
GOVERNANCE SNIPPET
We operate under a clear, ethical framework that includes a registered constitution, BBBEE considerations, POPIA compliance, audited financial practices, and quarterly board reviews.
STRATEGIC PILLARS OVERVIEW
FOR PARTNERS & INVESTORS
INVEST IN MEANING.
ALIGN WITH PURPOSE.
Artistry Alive invites values-aligned partners to support the next wave of cultural storytelling. From corporate sponsors to philanthropic visionaries, our investor network is the heartbeat of our evolution.
You Belong Here If You…
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Are a brand seeking cultural relevance, co-branding, and CSR impact
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Are an impact investor aligned with social or spiritual legacy projects
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Are a grant body or institution looking to uplift creativity and consciousness
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Are a creative collaborator ready to partner on transformative work
JOIN THE JOURNEY
You’re Meant to Be Part of This
Whether you’re an artist, donor, spiritual guide, or visionary partner—there’s a place for you here.
Ways to Join:
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Collaborate as an Artist
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Donate to the Cause
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Become a Brand or Production Partner
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Volunteer Your Skills
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Spread the Word
CONNECT WITH US
Crafting Art That Echoes Through Generations.
